"All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test."
"Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…"
"Dream more than others think practical. Expect more than others think possible. Care more than others think wise."
"Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can’t tell you how hard that is. But if you’ve imprinted your values on the people around you, you can dare to trust them to make the right moves."
"In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, no an ad campaign. The companies that are lasting are those that are authentic."
"In times of adversity and change, we really discover who we are and what we’re made of."
"Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty."
"Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it’s how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe."
"Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand."
"One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure."
"People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it."
"Remember: You’ll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you’ll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one."
"There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know where our actions will lead."
"This is the kind of passionate conviction that sparks romances, wins battles, and drives people to pursue dreams others wouldn’t dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold."
“Life is a sum of all choices,” wrote Alberta Camus. Large or small, our actions forge our futures and hopefully inspire others along the way."
"There is a word that comes to my mind when I think about our company and our people. The word is ‘love.’ I love Starbucks because everything we’ve tried to do is steeped in humanity."
"Respect and dignity.
Passion and laughter.
Compassion, community, and responsibility.
These are Starbucks’ touchstones, the source of our pride."
"Valuing personal connections at a time when so many people sit alone in front of screens; aspiring to build human relationships in an age when so many issues polarize so many; and acting ethically, even if it costs more, when corners are routinely cut—these are honourable pursuits, at the core of what we set out to be."
"To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader."
"To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn’t, it risks becoming yet another mediocre corporation."
"When we love something, emotion often drives our actions."
"This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives."
"But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable."
"‘When you give up,’ said a slim older man whose home we rebuilt, ‘you might as well lay down and die.’ It was obvious that we weren’t just giving people back their homes, but also restoring a sense of dignity."
"Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk."