"Everything we earn we need as a reserve."
"Happiness is not reaching your goal. Happiness is being on the way. It is our wonderful fate to be just at the beginning."
"How the hell can I ask people who work for me to travel cheaply if I am traveling in luxury? It’s a question of good leadership."
"I am very proud to follow the rules of our company."
"I could have an office all to myself, but since my collaborators don’t have one, then I too am content to have a desk in the shared room."
"I could regularly travel first class, but having money in abundance doesn’t seem like a good reason to waste it. Why should I choose first class? To be offered a glass of champagne from the air hostess? If it helped me arrive at my destination more quickly, then maybe."
"I don’t think any of my sons are capable of running the company, at least not yet."
"If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees."
"If you want to maximize results, it’s not enough to simply preach – you have to set a good example. I am very proud to follow the rules of our company."
"IKEA is not completely perfect. It irritates me to death to hear it said that IKEA is the best company in the world. We are going the right way to becoming it, for sure, but we are not there yet."
"Ikea people do not drive flashy cars or stay at luxury hotels."
"I’m a bit tight with money, but so what? I look at the money I’m about the spend on myself and ask myself if IKEA’s customers can afford it."
"I’m not afraid of turning 80 and I have lots of things to do. I don’t have time for dying."
"I’m stingy and I’m proud of the reputation."
"It is better to be a bit stingy than throw money out of the window."
"It is our duty to expand. Those who cannot or will not join us are to be pitied…A glorious future!"
"Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong."
"Most things still remain to be done."
"Only those who are asleep make no mistakes."
"Our idea is to serve everybody, including people with little money."
"People say I am cheap, and I don’t mind if they do."
"Simplicity and common sense should characterize planning and strategic direction."
"Simple routines have a great impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor-made uniforms, or other status symbols. We rely on our own strength and our own will!"
"Ten minutes are not just one-sixth of your hourly pay. Ten minutes are piece of yourself. Divide your life into ten-minute units and sacrifice as few of them as possible in meaningless activity."
"The feeling of having finished something is an effective sleeping pill. A person who retires feeling that he has done his bit will quickly wither away. A company that feels it has reached its goal will quickly stagnate and lose its vitality."
"The IKEA spirit is a strong and living reality. Simplicity in our behaviour gives us strength. Simplicity and humbleness characterize us in our relations with each other, with our suppliers, and with our customers."
"The objective must be to encompass the total home environment; that is, to offer furnishings and fittings for every part of the home whether indoors or outdoors. It must reflect our way of thinking by being as simple and straightforward as we are ourselves. It must be durable and east to live with. It must reflect an easier, more natural and unconstrained way of life."
"There are few people who have made so many fiascos in my life as I have."
"The temples of design in places like Milan or God knows where overflow with beautiful, original furniture that costs extortionate amounts of money. The vast majority of people don’t have six figure amounts in the bank and don’t live in enormous apartments…it is for just such people that I created Ikea. For everybody who wants a comfortable house in which to live well. A need that crosses all countries, races and religions."
"The word impossible has been and must remain deleted from our dictionary."
"Time is your most important resource. You can do so much in ten minutes. Ten minutes, once gone, are gone for good."
"To do business with a clear conscience is an attitude that pays. We have to find more time for ourselves and to regain respect for the environment in which we live."
"Waste of resources is a moral sin at IKEA."
"We discuss too much, for example. And, in doing so, we lose touch with reality. We have fantastic people who work for us, but even managers are incapable of making the smallest decisions. It’s the directors who are Ikea’s big problem."
"We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia."
"We ought to have more woman in various management positions, because women are the ones who decide almost everything at home."
"What else could I do at my age? Grow tomatoes in an allotment behind the house? I don’t know how to do anything apart from sell furniture. I am your classic, specialized idot."
"What is good for our customers is also, in the long run, good for us."