1. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
2. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
3. Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
4. Computers themselves, and software yet to be developed, will revolutionize the way we learn.
5. Design is not just what it looks like and feels like. Design is how it works.
6. Great things in business are never done by one person. They're done by a team of people.
7. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
8. I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together.
9. Innovation distinguishes between a leader and a follower.
10. It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
11. I want to put a ding in the universe.
12. My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
13. Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields.
14. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important
15. Sometimes life is going to hit you in the head with a brick. Don't lose faith.
16. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
17. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
18. Stay hungry, stay foolish.
Read more at: https://www.brainyquote.com/authors/steve_jobs
19. Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
20. The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
21. We hire people who want to make the best things in the world.
22. We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
23. When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
24. You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
25. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.